Spears Manufacturing
Project Details
CR Print facilitated this project for Spears Manufacturing, a company that makes underground PVC pipes that was having their 50th anniversary. The job was to create a graphic that could be used as a badge or emblem and was going to be used to promote the company’s anniversary on a multitude of platforms including web, print and apparel.
Spears Manufacturing has been operating in the U.S. for 50 years and since they started and operate in the United States they wanted the badge to be a reflection of their origins. The client requested specifically the badge have components that show its roots. I did a one color version in case it had to be used in black or white, a full color version, and at the request of the client a gold one as well
My thoughts on the project
The overall goal of the emblem was to show the company’s age and heritage as well as displaying design and aesthetic sensibility. I made sure to showcase the age as 50 is an impressive length of operation and its American heritage to meet the clients requests. I was able to take this project from concept to finish and the client was happy with the results