LAAC Member Onboarding
Project Details
The Los Angeles Athletic Club wanted a way to detail all it has to offer its new members and prospective members. The idea was to provide a digital directory of the club every member would receive along side their welcoming packet, so each new member or potential member could have a directory of the club at all times.
The LAAC has been around for over 100 years and they wanted to a way to showcase their history as well as provide assistance to their membership. The club was going through a few renovations at the time and wanted to display that as well. They wanted the new digital directory to showcase their classic mixed with contemporary style as well as display the history that led to the club’s long DTLA residency. The brief was simple, include new imagery taken at the club, photos taken long ago, and all the information members would need
My thoughts on the project
This project allowed to me to dive a bit deeper into the history of the club and I got to see some old photos while putting this design together. It was interesting to see where the club was at depending on the year and what else was going on around them. While digging for content I was able to learn about the club and more of Los Angeles history along the way, alongside designing it the project overall was a fun experience.